Marwa Ben El Kilani
Strategic Communications | Brand Strategy | Reputation, Influence & Engagement
36 years old
Driving License
Employed
Open to opportunities
Global Communication Strategy Director, I shape brand images that matter and drive real value. I design communication strategies that clarify who you are, what you stand for, and why your brand deserves attention.
I craft strong, coherent and memorable narratives that activate the right audiences, build trust and fuel business performance. Clear vision, sharp storytelling and a well-orchestrated presence, turning brand image into a true growth engine.
I craft strong, coherent and memorable narratives that activate the right audiences, build trust and fuel business performance. Clear vision, sharp storytelling and a well-orchestrated presence, turning brand image into a true growth engine.
Regional Communication & Employee Engagement Director
Orange Middle East and Africa
September 2021
to August 2025
- Led the design and implementation of a regional communication and employee engagement strategy across 17 countries in Africa & the Middle East
- Strategic Content Creation & Social Media Management: I developed and executed social media and content strategies to strengthen Orange’s employer brand, corporate image, and societal engagement. I shaped multi-channel content strategies across social media campaigns, editorial series, live formats, and engaging digital experiences, translating corporate and societal priorities into relevant, impactful content for both internal and external audiences.
- External Campaign Leadership: I actively contributed to the conception and rollout of high-visibility digital campaigns that showcase Orange’s commitment to solidarity and responsible innovation spanning themes such as environmental sustainability and digital inclusion.
- Societal Engagement & Brand Reputation: Launched and lead Orange Engage for Change, a flagship societal engagement platform that strengthens Orange’s external image across the Africa & Middle East region. The program highlights employee involvement in high-impact community initiatives, positioning Orange as a purpose-driven brand deeply rooted in local realities.
- Internal Communications: I crafted and deployed internal communication strategies tailored to Orange MEA’s diverse regional footprint. By integrating interactive formats and human-centered storytelling, I ensure employees remain aligned with corporate priorities while fostering a shared sense of purpose.
- Employee Advocacy: I designed and scaled employee advocacy initiatives to transform staff into credible brand ambassadors. These programs cultivated a strong culture of engagement and digital influence, reinforcing Orange MEA’s external narrative and internal cohesion.
- Corporate Events: I spearhead the design and delivery of impactful corporate events that reinforced Orange’s employer brand and external presence, while driving strategic alignment across departments.
- Cross-Functional Collaboration: I build strong collaborative frameworks with regional teams in HR, CSR, Marketing, Innovation, and Commercial Comms to ensure unified messaging and a consistent brand experience across all touchpoints.