Global Communication Strategy Director, I shape brand images that matter and drive real value. I design communication strategies that clarify who you are, what you stand for, and why your brand deserves attention.
I craft strong, coherent and memorable narratives that activate the right audiences, build trust and fuel business performance. Clear vision, sharp storytelling and a well-orchestrated presence, turning brand image into a true growth engine.
Led the design and implementation of a regional communication and employee engagement strategy across 17 countries in Africa & the Middle East
Strategic Content Creation & Social Media Management: I developed and executed social media and content strategies to strengthen Orange’s employer brand, corporate image, and societal engagement. I shaped multi-channel content strategies across social media campaigns, editorial series, live formats, and engaging digital experiences, translating corporate and societal priorities into relevant, impactful content for both internal and external audiences.
External Campaign Leadership: I actively contributed to the conception and rollout of high-visibility digital campaigns that showcase Orange’s commitment to solidarity and responsible innovation spanning themes such as environmental sustainability and digital inclusion.
Societal Engagement & Brand Reputation: Launched and lead Orange Engage for Change, a flagship societal engagement platform that strengthens Orange’s external image across the Africa & Middle East region. The program highlights employee involvement in high-impact community initiatives, positioning Orange as a purpose-driven brand deeply rooted in local realities.
Internal Communications: I crafted and deployed internal communication strategies tailored to Orange MEA’s diverse regional footprint. By integrating interactive formats and human-centered storytelling, I ensure employees remain aligned with corporate priorities while fostering a shared sense of purpose.
Employee Advocacy: I designed and scaled employee advocacy initiatives to transform staff into credible brand ambassadors. These programs cultivated a strong culture of engagement and digital influence, reinforcing Orange MEA’s external narrative and internal cohesion.
Corporate Events: I spearhead the design and delivery of impactful corporate events that reinforced Orange’s employer brand and external presence, while driving strategic alignment across departments.
Cross-Functional Collaboration: I build strong collaborative frameworks with regional teams in HR, CSR, Marketing, Innovation, and Commercial Comms to ensure unified messaging and a consistent brand experience across all touchpoints.
Internal Communications & Culture: Developed and executed internal communication strategies to strengthen company culture, reinforce Orange’s values, and align employees with key business priorities.
Employee Engagement: Designed and delivered employee engagement programs, including internal campaigns, web series, live formats, gamification initiatives, and employee advocacy programs, driving participation and a stronger sense of belonging.
Employer Branding: Partnered with Talent Acquisition to develop employer branding initiatives that showcased Orange’s culture and employee experience, supporting talent attraction and retention.
